TOP 1Competitor intelligencePRICE ANALYSIS / LAZADA THAILAND
← Lazada 10W-40 analysis

Where does
฿180/L sit?

TOP 1 · 10W-40 petrol, semi-synthetic.
A proposed selling price against Lazada’s 50 best-sellers.
Test your price, costs and fees ↓

01 / Shelf overview

The 50 petrol, semi-synthetic 10W-40 listings with the most units sold in Lazada’s search for “น้ำมันเครื่องเบนซิน กึ่งสังเคราะห์ 10w-40” (4,080 results), ranked by Lazada’s lifetime sold counter. Motorcycle, diesel, fully synthetic and petrol-and-diesel oils were screened out. 37 of the 50 have a clean ฿/L: 10 oil + filter sets and 1 unclear pack are left out of every price figure, and 2 B-Quik oil-change packages have no ฿/L at all.

02 / What prices do buyers choose?

More bottles sell below
the typical price on the shelf.

These estimates use the listed prices on 24–25 Sep and bottles sold since each listing began. They do not tell us what past buyers paid. Only listings with a price per litre that does not need checking are included. Prices are rounded to whole baht.

What the price tells youBaht per litre

The typical price people actually pay is estimated at 165 Baht per litre, below the typical best-seller price of 175 Baht per litre. The middle half of bottles sold falls between 148 and 199 Baht per litre. On Shopee, where sold counts can’t be used, the median listing asks ฿219/L.

03 / Price bands

Share of covered lifetime units

Covered lifetime units by price bandSix bars show shares of covered units. A red vertical line marks the planned TOP 1 price.

Horizontal axis: ฿/L. Bar height shows share of covered units; bar width follows the price range, not the number of listings. End bands are open-ended.

Band convention: “<150” is below 150; “150-200” includes 150 and 200. Other bounded bands exclude their lower bound and include their upper bound: “200-250” means above 200 up to and including 250. “350+” means above 350.

At ฿180.00/L, the proposed TOP 1 price sits in the 150-200 band, which holds 50.1% of covered lifetime units.

04 / Cheaper than ฿180/L

21 listings · 21,326 lifetime units

Every clean best-seller priced below the proposed ฿180/L, most units first. These are the listings a ฿180/L TOP 1 would not undercut.

All 21 clean listings below ฿180/L, sorted by lifetime units
ShopBrandLazMallPack LPrice ฿฿/LSold (lifetime)

All 21 are non-LazMall and 16 are PTT (Performa NGV and Syntec Plus / Evotec); the rest are Bangchak FURiO and ENEOS. The leading three record 4,127, 2,004 and 1,730 units.

05 / Brand price ladder

TOP 1 listings on this shelf = 0.

Value · approximately ฿150–170/L

PTT, Bangchak

Mid · approximately ฿195–200/L

ENEOS, Shell, AISIN, Idemitsu

Premium · approximately ฿255/L

Valvoline

Sorted by clean-row median, low to high. Mobil is not shown: its 2 listings (2,950 lifetime units) are B-Quik oil-change packages with no clean ฿/L. Counts and unit shares use all 50 listings.
BrandListingsLifetime units% all unitsMedian ฿/L

PTT alone holds 22 of the 50 best-sellers and 52% of their units at a median of ฿152.50/L; ENEOS is second with 21%. TOP 1 has no listing among them.

06 / LazMall vs non-LazMall

Counts and shares use all 50 listings; medians use each group’s clean rows. LazMall = LazMall badge on the search result.
Store typeListingsShopsLifetime units% all unitsMedian ฿/L

Only 3 of the 50 best-sellers are LazMall (7.3% of units): Autocare’s AISIN at ฿197.50/L and two B-Quik oil-change packages. What sells is a reseller shelf.

07 / Concentration

All 50 listings and 45,983 lifetime units
MeasureShare / count

The top 10 listings hold 46.8% of lifetime units and the top 5 shops 63.1%; 13 of the 20 shops have a single listing in the top 50.

08 / TOP 1 position check

Set the price. Account for the fees.

The planned price also moves the red marker in the price-band chart ↑. The ฿180 and ฿220 reference columns use the same cost, fee and pack inputs.

AGOGO cost not entered — margins are not shown.

Lazada fees not yet included — margin shown is before fees.

Scenario calculation only; not a live TOP 1 listing or a sales forecast.
OutputYour plan฿180/L฿180/LReference฿220/LReference · near the Shopee median

“Below” is strictly less than the proposed price; listings priced exactly at it do not undercut it. Unit shares use the 32,053 lifetime units of the 37 clean listings. Margins include only the entered product cost and percentage fee, with no allowance for other costs.

At ฿180.00/L, 21 clean listings undercut your plan and account for 66.5% of covered lifetime units; enter the AGOGO cost to see margins.

09 / Limits

LimitWhat it means
Top 50 onlyThe 50 best-selling qualifying listings, not the whole shelf. Every figure describes what sells, which is why it runs cheaper than the Shopee all-listings shelf.
Lifetime, not monthlySold is Lazada’s lifetime counter with no stated window; it favours older listings. It did not move on any of the 50 between the noon and night captures on 24 Sep, so it ranks history, not current pace.
Captured asking pricesCheapest in-stock 10W-40 option on each live product page, before vouchers, coins and shipping. Weighting by lifetime sold does not reveal what earlier buyers actually paid.
Flagged rows10 oil + filter sets and 1 unclear pack (4+1 L listed as a 4 L option) count as listings but are left out of every ฿/L figure; 2 B-Quik oil-change packages have no ฿/L.
Semi-syntheticTaken from the title, then the product page, then the product line (PTT Performa NGV / Syntec Plus, ENEOS Top Racing, FURiO, Shell HX7, Valvoline MaxLife). Liqui Moly Super Leichtlauf (petrol and diesel, sold as synthetic) is kept out.
One snapshotLazada TH, desktop, popularity sort, query “น้ำมันเครื่องเบนซิน กึ่งสังเคราะห์ 10w-40”, all 4,080 results. Search captured 24 Sep 2026 23:45–23:49, product pages read 23:55 – 00:40 Bangkok time; all 50 read live.

Use this snapshot to test a position against what sells on Lazada, then confirm fees and listing-level pack details before setting a selling price.