TOP 1Competitor intelligencePRICE ANALYSIS / SHOPEE THAILAND
← 10W-40 analyses

Where does
฿180/L sit?

TOP 1 · 10W-40 petrol, semi-synthetic.
A proposed selling price on the Shopee shelf.
Test your price, costs and fees ↓

01 / Scope and coverage

Price-per-litre analysis covers 116 of 137 listings (85%).

A clean ฿/L row has a known pack size, no check flag and a price between ฿100 and ฿500 per litre. Every share on this page is a share of listings — Shopee sold counts are not reliable and are not used.

Price-per-litre coverage
StatusListingsBasis

Price is the cheapest 10W-40 option that is in stock on each live product page. Pack size was read from the option name or title and cross-checked with an automatic parse; 4+1 L counts as 5 L. Flagged rows (oil + filter sets, bulk cases, inferred packs, a petrol-and-diesel oil, one listing fully out of stock) stay in the listing counts but not in any price figure.

137 listings from 58 shops: 109 from the 18 Sep capture plus 28 petrol listings found in the same search on 20 Sep.

02 / Where do shelf prices sit?

Half the shelf sits between
฿189 and ฿269 per litre.

Each listing counts once, whatever it sells. This is the asking shelf, not what buyers choose: without reliable sales data there is no estimate of the price people actually pay. Prices are rounded to whole baht.

What the price tells youBaht per litre

The median clean listing asks ฿219 per litre. The cheapest quarter is below ฿189/L; the dearest quarter is above ฿269/L.

03 / Price bands

Share of clean listings

Clean listings by price band

Horizontal axis: ฿/L. Bar height shows share of clean listings; bar width follows the price range, not the number of listings. End bands are open-ended.

Band convention: “<150” is below 150; “150-200” includes 150 and 200. Other bounded bands exclude their lower bound and include their upper bound: “200-250” means above 200 up to and including 250. “350+” means above 350.

฿/L bandListings% clean listingsDistinct shopsMedian ฿/LMall listings

75 of 116 clean listings (65%) sit between ฿150 and ฿250 per litre.

04 / The ฿200-and-under shelf

42 listings at ฿200/L or less

Cheapest first. PTT dominates (24 listings), followed by ENEOS (4), Bangchak (3), Idemitsu (3). Packs: 15 × 1 L, 13 × 4 L, 14 × 4+1 L. Only 2 are Shopee Mall.

All clean listings at or below ฿200/L, captured 20 Sep 2026
ShopBrandMallPackPrice ฿฿/LListing

The cheap end is PTT Performa NGV and Syntec Plus from non-Mall shops. A ฿180/L plan competes directly with them, not with the big international brands.

05 / Brand price ladder

TOP 1 listings on this shelf = 0.

Value · approximately ฿170–200/L

Bangchak, PTT

Single listings of Trane, Pulzar and Duckhams also sit here.

Mid · approximately ฿200–240/L

ELF, Idemitsu, Shell, ENEOS, AISIN

Premium · approximately ฿260–325/L

Mobil, ACDelco, Valvoline, Castrol, Motul

Sorted by clean-row median, low to high; missing medians last. Listing counts use all 137 listings. Brand is Shopee’s own brand field (Furio counted as Bangchak).
BrandListings% all listingsClean rowsMedian ฿/LMin ฿/LMax ฿/L

PTT (37 listings) and ENEOS (24) sit at the value-to-mid end; Valvoline (25) and Castrol (10) anchor the premium end around ฿286–291/L.

06 / Pack size

116 clean listings
PackListings% clean listingsMedian ฿/LMin ฿/LMax ฿/L

The shelf splits almost evenly across 1 L, 4 L and 4+1 L. The free litre makes 4+1 L the cheapest per litre (median ฿210/L); plain 4 L is the dearest (฿230/L).

07 / Shopee Mall vs non-Mall

Counts use the whole shelf; medians use each group’s clean rows. Mall = official-shop flag on the product page.
Store typeListingsShopsClean rowsMedian ฿/L
Strike-through (“was”) price on the priced option
GroupListingsClean rowsMedian ฿/L

Shopee Mall has 11 listings from 7 shops, with a clean-row median of ฿237/L versus ฿217/L outside Mall. 24 listings show a strike-through price on the priced option.

08 / Concentration

All 137 listings · by listing count, not sales
MeasureShare / count
Shops with the most listings
ShopListings

The shelf is broad and thin: the top 5 shops carry 24% of listings, and 26 of 58 shops have a single listing.

09 / TOP 1 position check

Set the price. Account for the fees.

The planned price also moves the red marker in the price-band chart ↑. The ฿180 and ฿220 reference columns use the same cost, fee and pack inputs.

AGOGO cost not entered — margins are not shown.

Shopee fees not yet included — margin shown is before fees.

Scenario calculation only; not a live TOP 1 listing or a sales forecast.
OutputYour plan฿180.00/L฿180/LReference฿220/LReference · near the median

“Below” is strictly less than the proposed price; listings priced exactly at it do not undercut it. Shares use the 116 clean listings. “Same-pack” compares only clean listings of the entered pack size. Margins include only the entered product cost and percentage fee.

10 / Limits

LimitWhat it means
No sales dataShopee sold counts are unreliable (monthly figures above lifetime sales, large day-to-day swings), so they are not used. A listing that sells nothing counts the same as a best-seller.
Asking pricesListed price of the cheapest in-stock 10W-40 option, before vouchers, coins, flash sales and shipping. Where a listing sells several sizes, only that option is priced.
Pack sizes read by handRead from option names and titles and cross-checked with an automatic parse (agreed on 123 of 134 rows; the rest are explained or flagged). 4+1 L counts as 5 L.
Flagged rows9 oil + filter sets, 4 bulk cases, 3 inferred packs, 1 petrol-and-diesel oil and 1 fully out-of-stock listing are counted as listings but left out of every ฿/L figure; 3 more have no resolvable pack.
Brand tagsShopee’s own brand field (Furio counted as Bangchak); title keywords for the 9 listings without one.
One snapshotShopee TH, desktop, logged in, Top Sales sort, query “น้ำมันเครื่องเบนซิน กึ่งสังเคราะห์ 10w-40”. Prices captured 20 Sep 2026 (109 listings 02:00–02:40, 28 listings 12:15–12:25 Bangkok time). Search rotates which listings it shows; all 137 product pages were verified live.

Use this snapshot to test a position on Shopee’s 10W-40 shelf, then confirm fees, vouchers and pack details before setting a selling price.