TOP 1Competitor intelligencePRICE ANALYSIS / LAZADA THAILAND
← Lazada 5W-30 analysis

Where does
฿240/L sit?

TOP 1 · 5W-30 petrol, fully synthetic.
A proposed selling price on the Lazada shelf.
Test your price, costs and fees ↓

01 / Scope and coverage

Price-per-litre analysis covers 107 of 173 listings and 60% of lifetime units.

9,270 of 15,385 units (60.3%). A clean ฿/L row has ฿ per litre present AND Check blank.

Price-per-litre coverage
StatusListingsBasis

฿/L is known for 116 listings and trusted on 107. Pack size is absent from Lazada’s search payload and was read from listing titles. Multi-option titles such as “choose 4+1L / 4L / 1L” cannot tie the lowest price to one SKU. Missing values remain missing.

This is a view of the priced portion of the shelf; the headline counts still include all 173 listings.

02 / What prices do buyers choose?

More bottles sell below
the typical price on the shelf.

These estimates use today’s listed prices and bottles sold since each listing began. They do not tell us what past buyers paid. Only listings with a price per litre that does not need checking are included. Prices are rounded to whole baht.

What the price tells youBaht per litre

The typical price people actually pay is estimated at 312 Baht per litre, below the typical price on the shelf of 335 Baht per litre. The middle half of bottles sold falls between 275 and 375 Baht per litre, based on today’s listed prices.

03 / Price bands

Share of covered lifetime units

Covered lifetime units by price bandSix bars show shares of covered units. A red vertical line marks the planned TOP 1 price.

Horizontal axis: ฿/L. Bar height shows share of covered units; bar width follows the price range, not the number of listings. End bands are open-ended.

Band convention: “<250” is below 250; “250-300” includes 250 and 300. Other bounded bands exclude their lower bound and include their upper bound: “300-350” means above 300 up to and including 350. “500+” means above 500.

฿/L bandListingsLifetime units% covered unitsDistinct shopsMedian ฿/L*

*The six band medians are supplied in the request; they are not present in the workbook’s Section 2 table. All other figures above are copied from that table. Shops can occur in more than one band.

At ฿240/L, the proposed TOP 1 price sits in the <250 band, which holds 23.0% of covered lifetime units.

04 / The under-฿250 band

13 listings · 2,129 lifetime units

Leading three: Bangchak GE Platinum 4L from FURiO by Bangchak (LazMall), Akeker Nissan 5W30 4L, and MEGAPARTS Bangchak GE Platinum 4L.

All 13 rows from workbook Section 4, in source order
ShopBrand tagLazMallPack LPrice ฿฿/LSold (lifetime)

The leading three listings record 778, 540 and 503 units, so the low-price band is concentrated around Bangchak and Nissan-branded offers.

05 / Brand price ladder

TOP 1 listings on this shelf = 0.

Value · approximately ฿200–290/L

Bangchak, Nissan, ENEOS, Benz

Mid · approximately ฿300–350/L

Caltex, Mobil, ZIC, ACDelco, PTT

Caltex: ฿297.62/L, just below the range.

Premium · approximately ฿380–440/L

Valvoline, Castrol, Liqui Moly, Motul

Motul: ฿442.50/L, just above the range.

Sorted by clean-row median, low to high; missing medians last. Counts and unit shares use all 173 listings.
BrandListingsLifetime units% all unitsMedian ฿/L

The workbook’s brand tags span a broad price ladder, while TOP 1 has no listing in this captured shelf.

06 / Pack size

107 clean listings; shares of 9,270 covered units
PackListingsLifetime units% covered unitsMedian ฿/L

4L is the main pack on the clean shelf: 53 listings and 65.8% of covered lifetime units.

07 / LazMall vs non-LazMall

Counts and shares use the whole shelf; medians use each group’s clean rows. Average rating is the listing rating, not a seller rating.
Store typeListingsShopsLifetime units% all unitsMedian ฿/LAvg rating

LazMall has 19 listings and 20.2% of all lifetime units, with a clean-row median of ฿374.75/L versus ฿330.00/L outside LazMall.

08 / Concentration

All 173 listings and 15,385 lifetime units
MeasureShare / count

The top 10 listings hold 44.0% of lifetime units, while 74 of the 173 listings have sold fewer than 10.

09 / TOP 1 position check

Set the price. Account for the fees.

The planned price also moves the red marker in the price-band chart ↑. The ฿240 and ฿300 reference columns use the same cost, fee and pack inputs.

Lazada fees not yet included — margin shown is before fees.

Scenario calculation only; not a live TOP 1 listing or a sales forecast.
OutputYour plan฿240/L฿240/LReference฿300/LReference

“Below” is strictly less than the proposed price; listings priced exactly at it do not undercut it. Coverage shares use 9,270 units. Margins include only the entered product cost and percentage fee, with no allowance for other costs.

At ฿240/L, 9 clean listings undercut your plan and account for 20.9% of covered lifetime units; fees still need to be entered.

10 / Limits

LimitWhat it means
Lifetime, not monthlySold is a cumulative ranking and share signal that favours older listings; it is not current demand or a forecast.
Partial price coverage57 rows have no resolvable ฿/L and 9 computed rows need verification. The two largest listings have no ฿/L; their position in the price bands is unknown.
Captured asking pricesWeighting the captured prices by lifetime sold does not reveal what earlier buyers actually paid, and pack choices may differ.
Approximate brand tagsTags are copied from the workbook. First-match title tagging can misclassify brands; three S-OIL “Red7 Benzine” rows are tagged Benz.
One snapshotCaptured 19 Sep 2026 04:59 UTC on Lazada TH, desktop, logged out, popularity sort, query “น้ำมันเครื่องเบนซิน สังเคราะห์แท้ 5W-30”. Search visibility rotates; all 173 product pages were verified live.
Source notesFixed figures are from Price analysis Sections 0–14. The six band medians are supplied in the request, absent from Section 2. Interactive undercut comparisons use the sheet’s clean ฿/L and Sold helper values. The workbook is unchanged.

Use this snapshot to test a position on Lazada’s captured shelf, then confirm fees and listing-level pack details before setting a selling price.